Premium activewear email marketing campaign. Designed a multi-email series combining product storytelling, bestseller promotion, and conversion-focused layouts. Created custom product mockups, integrated lifestyle imagery, and structured CTAs to guide customers from discovery through purchase.

The campaign balances editorial voice with e-commerce fundamentals, driving engagement across collection launches, new arrivals, and promotional campaigns.

Complete visual identity and ecommerce experience for luxury minimalist fashion brand. Designed responsive website with conversion-focused product pages, checkout experience, and mobile optimization. Developed comprehensive brand system (logo, typography, color palette, imagery language) and applied it across website, packaging, and digital assets.

Created cohesive storytelling that communicates brand values across every customer touchpoint.

Full brand rebrand for Colombian frozen food company. Redesigned brand identity (logo, color palette, typography system) to transform a commodity product into a premium offering. Created website showcasing product range with e-commerce integration, designed retail-ready packaging, and developed brand guidelines for consistent application.

The rebrand successfully communicated homemade quality and family-friendly appeal, elevating the brand's market positioning.

Brand identity and retail ecosystem for premium children's product line. Created visual identity system, website, social media strategy, and product packaging. Designed with dual audience in mind—appealing to parents while working effectively for retail shelf presence.

The brand system communicates sophistication, warmth, and quality across digital and physical touchpoints.